Iggy Agency is a Shopify Service Partner focused on commerce strategy, store builds, platform migrations and ongoing merchant success. Iggy Labs is the product and engineering arm, where deep platform knowledge meets production-grade app development. Together we cover the full stack of what a serious Shopify investment requires. The agency knows how merchants operate, and we know how to build the technology that makes that operation scale. When a client needs both, the two work together. When they need one, they get the right one.

Being a Shopify Technology Partner means we're recognised by Shopify as technical builders within their official partner ecosystem. It's what makes Iggy Labs the technical arm to Iggy Agency. Where the agency brings service delivery and commerce strategy, we bring deep platform knowledge and engineering at the infrastructure layer.

In practice, it gives us direct access to Shopify's full API surface: Admin, Storefront, Customer Account, Checkout Extensibility, Shopify Functions, and more. We build under Shopify's compliance and review frameworks, ship App Store-approved products, and stay close to how the platform evolves. Which means the solutions we deliver don't age badly.

For you as a merchant, that distinction matters. When you work with us, you're getting engineers who build the parts of Shopify that most people never see. Custom apps shaped around your business logic, ERP, payment integrations through Shopify's certified compliance path and integrations that actually connect your commerce stack to the rest of your business.

Our Technology Partner status is the foundation for everything we do at Iggy Labs. Whether that's building merchant tools, launching public App Store products, or helping SaaS companies enter the Shopify ecosystem for the first time.

A Custom app is built for one specific merchant and their business logic. It lives inside their Shopify environment, is not listed on the App Store, and is designed around how that particular operation works. It is the right choice when off-the-shelf solutions don't fit, or when the requirement is too specific to be a general product.

A Public app is built to be listed on the Shopify App Store and used by many merchants. It goes through Shopify's review and compliance process before launch, and needs to be architected for scale from day one. It is the right choice when the problem you are solving is shared across many businesses and there is a product opportunity worth building.

We build both, and in some cases we help clients figure out which one they actually need before we start.

It means we build with the grain of the platform, not against it. Every app we ship uses official Shopify APIs, Shopify's extension-based architecture, and follows the patterns Shopify intends developers to use. We don't take shortcuts that work today but break when the platform moves forward.

In practice it means your app behaves like it belongs in Shopify. It installs cleanly, it follows the merchant experience Shopify has designed, and it holds up through platform updates. Ecosystem-first is less of a philosophy and more of a quality standard we hold ourselves to on every build.

Yes, that is a core part of what we do. Most production Shopify environments don't live in isolation. They connect to warehouse systems, order management platforms, product information systems, payment providers, and custom internal tooling. We design and build the middleware and integration layers that make those connections reliable, not brittle. If you have an existing tech stack and need Shopify to talk to it properly, that is a conversation worth having with us.

Short answer: you own it. In most cases we recommend that the merchant owns and controls their own hosting environment. That means the app infrastructure, the codebase, and the deployment pipeline sit in your hands, not ours. We set it up, we hand it over, and we make sure your team or any future partner can take it from there.

Vendor lock-in is something we actively design against. The apps we build run on official Shopify APIs and standard architecture, which means they are not dependent on proprietary tooling that only we understand. If you want to bring in another team down the line, or grow an internal engineering function, the foundation we build is one they can work with.

We are happy to stay involved through a retainer for ongoing development and maintenance, but that should be a choice you make because it adds value, not because we have made it difficult to leave.

Launching an app is the beginning, not the end. Once an app is live we typically move into a structured cadence of improvements based on real usage, merchant feedback, and platform changes. That can look like a monthly retainer with a defined scope, or it can be project-based when there is a clear next phase to build.

What we don't do is disappear after launch. The apps we build are production systems, and we treat them that way. If something breaks, we are reachable. If the platform changes in a way that affects your app, we flag it before it becomes a problem.